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Pleasantville,
NJ (November 30, 2005) AC Coin & Slot, one of the
leading privately owned slot manufacturers in the country, has
named Michelle Burke to the position of Sales Account Executive.
Ms. Burke will be based in Las Vegas and responsible for sales
to corporate casino customers. In her new position, Ms. Burke
will work with corporate decision makers on strategic sourcing
initiatives aligning AC Coin with its corporate partners.
“We're delighted to welcome
Michelle to AC Coin & Slot,” says Chris Strano, Vice President
of Sales and Marketing for the Pleasantville, NJ-based company.
“With her wealth of experience in the gaming industry as well
as her overall capabilities in sales and marketing, Michelle will
be a major asset to our ever expanding sales team as well as to
the company.”
Ms. Burke has nearly fourteen
years experience in the gaming industry. Prior to joining AC Coin
& Slot, Ms. Burke spent the past eight years as corporate
events, advertising and public relations manager at International
Game Technology where she managed a multi-million dollar advertising,
events and promotion budget, directed corporate and customer events,
and liaised with slot directors and casino marketing departments
to plan successful casino promotions and new game launches.
Prior to IGT, Ms. Burke
served as product marketing manager at Shuffle Master Gaming,
Inc., directing and implementing trade show exhibit marketing
programs, designing marketing strategies for the “Let it Ride”
product line, and developing corporate promotions.
In 1995, Ms. Burke joined
Universal Distributing, Inc. as international marketing director,
where she developed an international marketing plan for the multinational
gaming machine manufacturer.
Ms. Burke
began her gaming career in 1992 as assistant marketing manager
for Bally Gaming, Inc., designing and implementing an international
marketing plan which included trade shows, customer events, advertising
and public relations.
Ms. Burke earned a Master
of Business Administration degree and a Bachelor of Science degree
from the University of Nevada, Las Vegas. She is a member of the
Global Gaming Expo Advisory Board, the American Marketing Association,
and Mensa, and has earned continuing education certificates in
sales, management, marketing and software. She resides in Las
Vegas, Nevada with her husband and son.
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