home products company support services news contact
 
 
 
FOR IMMEDIATE RELEASE      CONTACT:

Ben Plavin

609-641-7811

or

Georgiana Francisco

ByGeorge Communications

609-714-9660

 
AC COIN & SLOT NAMES MICHELLE BURKE TO SALES ACCOUNT EXECUTIVE POSITION  

 

 

Pleasantville, NJ (November 30, 2005) AC Coin & Slot, one of the leading privately owned slot manufacturers in the country, has named Michelle Burke to the position of Sales Account Executive. Ms. Burke will be based in Las Vegas and responsible for sales to corporate casino customers. In her new position, Ms. Burke will work with corporate decision makers on strategic sourcing initiatives aligning AC Coin with its corporate partners.

“We're delighted to welcome Michelle to AC Coin & Slot,” says Chris Strano, Vice President of Sales and Marketing for the Pleasantville, NJ-based company. “With her wealth of experience in the gaming industry as well as her overall capabilities in sales and marketing, Michelle will be a major asset to our ever expanding sales team as well as to the company.”

Ms. Burke has nearly fourteen years experience in the gaming industry. Prior to joining AC Coin & Slot, Ms. Burke spent the past eight years as corporate events, advertising and public relations manager at International Game Technology where she managed a multi-million dollar advertising, events and promotion budget, directed corporate and customer events, and liaised with slot directors and casino marketing departments to plan successful casino promotions and new game launches.

Prior to IGT, Ms. Burke served as product marketing manager at Shuffle Master Gaming, Inc., directing and implementing trade show exhibit marketing programs, designing marketing strategies for the “Let it Ride” product line, and developing corporate promotions.

In 1995, Ms. Burke joined Universal Distributing, Inc. as international marketing director, where she developed an international marketing plan for the multinational gaming machine manufacturer.

Ms. Burke began her gaming career in 1992 as assistant marketing manager for Bally Gaming, Inc., designing and implementing an international marketing plan which included trade shows, customer events, advertising and public relations.

Ms. Burke earned a Master of Business Administration degree and a Bachelor of Science degree from the University of Nevada, Las Vegas. She is a member of the Global Gaming Expo Advisory Board, the American Marketing Association, and Mensa, and has earned continuing education certificates in sales, management, marketing and software. She resides in Las Vegas, Nevada with her husband and son.

###