AC Coin & Slot Unleashes MEGA Bonus™ Brand

Consistent branding of AC Coin & Slot products promotes game recognition and player loyalty on casino slot floors

Atlantic City, NJ. – DD June, 2007 – AC Coin & Slot (AC Coin) today announced a new branding initiative for its proprietary slot machine division.  MEGA Bonus™ is the umbrella brand under which all AC Coin and Slot games will operate.  As part of the new branding, the company also launched a proprietary ad campaign focused on the results-based performance of its games.  The “All About the Win” campaign has kicked off to highlight AC Coin & Slot’s commitment to ensuring that both casino operators and slot players receive the utmost return for their investment.

MEGA Bonus branding for slot machines is inspired by the company’s consistent success of launching new games that are unique in design and entertainment value for players.  Two of AC Coin’s most successful bonusing games, Slotto® and Bankroll™, exemplify the attributes of the MEGA Bonus brand and set the benchmark for future offerings.  As with these industry-leading games, all MEGA Bonus games are based upon a philosophy of simplicity with intuitive interfaces that attract both casual and experienced gamers.  Each MEGA Bonus game increases player engagement with frequent spontaneous bonusing events that vary the gaming experience amongst plays and by displaying possible upcoming wins to keep players informed and excited.

MEGA Bonus brand games make a statement on the casino floor with fresh themes and bold designs that draw eyes from all around.  Two new additions to AC Coin & Slot’s library will be the highly-anticipated Super Slotto Celebration®, which will debut in June, and Super Bankroll Bonus™, which installs later this year.  These multi-player, community-style games take the breakthrough Slotto® and Bankroll™ bonus features to a whole new level and create a shared gaming experience amongst players. 

“The MEGA Bonus brand unifies the several different styles of bonusing games that we offer to the market,” states Jerry Seelig, AC Coin & Slot Executive Vice President of Operations and General Manager.  “Over the past year, AC Coin has launched 15 different styles of games that appeal to varying types of casinos and casino players.  We’ve merchandised these in 280 casinos throughout North America to bring value to our customers—and in turn, to slot players—through superior entertainment.” 

In total, 14 new bonusing slots will be introduced this year under the MEGA Bonus brand, all promising increased player interaction, hit theme music, and the best math models on the market.  A new line of AC Coin bases, chairs, and signage is also included under the MEGA Bonus umbrella brand, offering alluring design and ergonomic comfort to casino slot players.  The continuous development of MEGA Bonus brand products in 2007 and beyond will further AC Coin’s proven record of performance and international reputation as a leader in bonusing innovation.

About AC Coin & Slot

AC Coin & Slot ® is one of the leading slot manufacturers and diversified casino supply companies in the United States and holds over 180 gaming licenses in all major gaming jurisdictions in North America and the Caribbean.  From its early start in 1978 to the recent launch of its MEGA Bonus brand of products, AC Coin & Slot continues to drive the evolution of the gaming industry with innovation in proprietary bonusing slot machines, custom interior casino signage, slot bases, and ergonomic seating.

AC Coin & Slot is the exclusive distributor of IGT® gaming devices in Atlantic City and the Caribbean and utilizes proven IGT pay tables in all bonusing slot machines.  Other corporate alliances include those with Harrah’s Entertainment, MGM/Mandalay, Boyd, Penn National, Stations, and Ameristar.  For further information about our company, our people and our innovations, please visit www.ac-coin.com.

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Media Contact:

Matt Donaruma

For AC Coin & Slot

+1 215-867-8600 ext. 257

mdonaruma@garfieldgroup.com

AC Coin & Slot ®, Bankroll™, Slotto®, Super Bankroll Bonus™, and Super Slotto Celebration® are trademarks of AC Coin & Slot.  IGT ®, the IGT® logo, and Seaside Fries® are registered trademarks of IGT in the United States and/or other countries.